‘Tis the season for retail market analysis, and Monetate, a leading firm specializing in brand personalization, has jumped into the winter fray with its own findings connected to retail consumer behavior during the busiest shopping period of the year. Based on more than 100 million data points gathered from consumers across multiple channels, the research seeks to mine actionable insight from the chaotic shopping environment of Thanksgiving and Black Friday.
According to the company’s findings, the channel of choice for....