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Market research giant J.D. Power and Associates released a new report this week that offers up surprising new data regarding Millennial shopping habits. The study takes a unique look at the hot button demographic, dispelling misconceptions that have stood as generally accepted facts for years.
A prime example of these misconceptions is Millennials are not as fickle or anti-establishment as previously thought, especially in industries like utilities, healthcare, and telecommunications. In fact, Millennials were found to be more satisfied....
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