Customer experience is seen as a key differentiator today among loyalty marketers. For GameStop, that is certainly the case, as CEO Paul Raines attested to during the company’s fourth quarter earnings call on March 24. “Our per-store productivity and customer experience metrics continue to be industry leading at both AT&T and Apple, and we expect to double the amount of operating income this year,” Raines explained, according to Seeking Alpha. “Looking at our business, here are key points to remember about....

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