Given the challenge of personalization for loyalty marketers, at this stage, it seems like there would be significant progress made in this critical area. Not so, according to a new study conducted by Forrester Consulting on behalf of DataStax. “The Evolution to Real-Time Customer Experience” study highlights the key role data platforms play in driving customer experiences. To meet consumer’s needs in real-time, organizations need a data platform that allows them to capture, assess, and use individual customer....

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