When it comes to customer experience and customer loyalty, the two are closely connected and yet brands often struggle with how to integrate them effectively.
“Customer experience and loyalty are deeply linked on a personal level – and yet the customer experience team and the loyalty team don’t have lunch together very often,” Paul Conder, principal of customer experience practice for Lenati LLC, said Monday during his session, the CX Loyalty Experience, at the Loyalty360 Engagement & Experience Expo.
Larger....