Making the weather a keen attraction for consumers might seem like a lofty goal, but that’s not the case, according to William McGarry, vice president of sales at AccuWeather. “Engagement with the weather is high because it impacts every part of all of our lives,” McGarry explained to Loyalty360. “How we dress. How we entertain ourselves and our families. How we get to where we are going, or do we stay put. Do we go out to eat or order in? We provide information with superior accuracy, of both weather and location....

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