Marketers routinely talk about personalization as a way to ramp up their customer engagement efforts.
According to a new survey from Evergage, 91% of marketers either use or intend to use personalization for online customer interactions within the next year. What’s more, nearly 50% surveyed (49%) intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them significantly (by more than 10%).
The study, conducted in conjunction with Researchscape International, examined the attitudes and....