When Macy’s Chairman, President and CEO Terry Lundgren discussed the company’s less-than-stellar second-quarter financial results in August, he was supremely confident that the company’s two main customer engagement strategies – My Macy’s and Magic Selling – would spearhead a more promising second half of the year.
Lundgren’s words proved prophetic. Company sales in the third quarter rose 3.3%, to $6.276 billion, and earnings soared 31%, to 47 cents per share.
“We were able to achieve a very....