Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America. Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its customer engagement initiatives. How does Newegg view customer engagement and what are some of the things you do in this regard? McIntosh: Customer engagement is hugely important to Newegg and we provide outlets for it everywhere. We are famous for our reviews--which are never aggregated or....

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