Chron.com recently published a press release on behalf of PR News Wire and First Call. The article was entitled, “AT&T Earns Top Ranking for Wireless Customer Loyalty in Leading Marketing Research Study,” and painted a picture of the current situation at AT&T; a situation that may seemingly benefit them now and in the future.
It may also assist with prospective customers and current customers alike. It may be true that you can’t fully analyze, determine, understand and measure the beneficial nature of building a customer-centric foundation, but AT&T would like to try and seem to be tackling the approach on the right note.
All this comes in correlation to their recent announcement that they had been ranked a top the list for customer loyalty, among wireless phone companies. The information was proclaimed in the 2010 Brand Keys Customer Loyalty Engagement Index, which is a ranking that should be valued and considered a goal for all organizations, at least as far as I’m concerned. Why wouldn’t you want to be fortunate enough to have your customers feel so optimistically about your company?
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