Friday, 09 April 2010 —The top pressure retail organizations face around cross-channel customer loyalty is the inability to capture customer data, according to the Aberdeen Group report Cross-Channel Customer Loyalty: Rewards, Promotions, and the Battle for ROI. Between February and March 2010, Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), surveyed 100 retail organizations to determine the current state of cross-channel customer loyalty.
“The inability for a retailer to capture relevant data poses two problems....