Madison, Wis. – The CUNA Marketing & Business Development Council announces its newest white paper, “The Essential Drivers of Member Loyalty in Credit Unions: Adding Value to the Net Promoter Score®,” written by Dr. Neil Goldman, Ed.D. The paper features an in-depth exploration of the service qualities credit union leaders should focus on to foster growth and create lasting organizational success.
Incorporating the use of the Net Promoter Score® tool, the study answers, “what leads to an exceptional....