One of the toughest marketing challenges is determining which products and services to offer customers. Cross-selling to existing customers is an efficient way to boost revenue and profits, but it requires one to be able to identify which product is most relevant at any given time. This challenging problem is compounded when we need to deliver relevant cross-selling messages across many channels.
While there are a variety of approaches to predict what an existing customer will purchase next, one very effective approach is to calculate....