The Finish Line officials want to become even more relevant to their customers, creating immersive customer experiences. Digital customer experiences are among the most prominent ones for Finish Line customers.
The Finish Line CEO Sam Sato talked about this compelling theme during the company’s third-quarter earnings call last month.
“Developing immersive experiences for our customers that take storytelling to the next level through the integration of technology is central to our store strategy,” Sato explained....