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Loyalty partnerships have become a big deal in loyalty marketing, with many brands seeing an opportunity in offering value from another brand. Just in the hospitality space, brands have teamed up with airlines and restaurants to attract and retain business travelers. Consider Wyndham’s partnership with Door Dash, which offers guests free delivery on premise.
Of course, not all partnerships are created equal. How do you ensure that a partnership is effective and offers compelling value to your consumer?
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