Providing a unique and memorable customer experience has always been the mantra at Publix Super Markets. Catering to customer needs and expectations has evolved, and Publix has evolved along with them.
Maria Brous, Director of Media & Community Relations, Publix Super Markets, talked to Loyalty360 about how the 86-year-old company keeps up with customer expectations in a warm and fulfilling way.
How has mobile impacted your business, and what is your outlook in this regard for the future?
We recognize that our customers want to....