Stanley Lucas, AVP, Customer Intelligence & Insights, Ascena Retail Group compared his company’s transformation to the 1989 Kevin Costner film, “Field of Dreams.”
During his Wednesday session titled, “Build It and They Will Come: Creating a Customer Experience Hub,” at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, Lucas told attendees how Ascena Retail Group has evolved into a customer experience hub.
Ascena....