As brands look to strengthen relationships with their best customers and get creative in new ways to do so, CPG brands often have a more difficult time building those connections than most. From an ongoing pandemic, supply chain shortages, limited access to data, and more, consumer packaged goods (CPG) brands traditionally have had challenges in building one-to-one relationships with consumers. Having to adjust by properly balancing transactional, habitual, and emotional behaviors from customers to drive customer loyalty further, CPG brands....