Costa Coffee, with 1390 coffee shops across the UK and more than 800 internationally, has launched a new app on Facebook that enables the 3 million members of the Costa Coffee Club to log into their account, update details and check balances to see what they are eligible to buy with the loyalty points they have earned.
The new app offers customers the chance to earn bonus points by purchasing products at certain times. To celebrate the launch of the app, Costa will be giving away 10 million points through competitions where users can win a whole host of prizes from enough points to buy an extra shot of espresso to a free iced cold drink.
“As the technology platform behind the Costa Coffee Club, of course we’re very excited to support Costa’s new Facebook app,” said Bryan Wang, director of marketing for Givex. “Customers already interact with the brand over Facebook and this app will broaden the exposure of the Costa Coffee Club to heavy social media users and other target demographics. The new app not only enables customers to use this channel for managing their loyalty accounts, but also earn rewards through promotions and games, all integrated with the Givex system.”
Wang added: “Customer data is key to Costa’s loyalty strategy and Costa is always keen to explore the latest developments in the market, in this case leveraging the social graph via Facebook. We’re happy to help them in providing new ways to build customer loyalty.”
The Facebook app will not only allow users to benefit from the launch giveaway but on an ongoing basis, Costa will use this platform to offer customers bonus points on purchases during specific time periods to encourage Facebook users to visit their nearby store.
In prepared remarks, Ben Cook from Costa said: “We are really excited about this new Facebook app. It is a brilliant way of communicating with our customers, allowing them to access their account but at the same time, we can reward customers for being fans through bonus points when they spend in store. As a business, we suspect that our Facebook fans are some of our most valuable customers, and this app will mean that we can prove this and reward them accordingly.”
Costa will inform Coffee Club members through a direct email as well as Facebook posts and Tweets to ensure all current and future members are aware of the updated program.
Read more about Costa Coffee in this Loyalty Management article: The Power of Information: How the UK’s top coffee chain used customer data to drive engagement and retention in a recession.