This new partnership comes part of CCI’s new marketing startegy that demonstrates to the Lebanese public that CCI is the only group with real authority. The Boomerang loyalty program, Planet Boomerang Limited, will be implemented on all of the group’s restaurants, starting with Kopenjang and The Dubliner.
most effective and rewarding of all current limited and binding marketing loyalty programs in the country. By using the Boomerang cashless cards at Kopenjang and The Dubliner, a 5% of the bill that is paid will be returned back to customers at the end of each month via a bank cheque. All you need to do is to present your Boomerang Smart loyalty card, while paying your bill, in order to register the transaction via the magnetic cards machine. The refunded money can later be spent anywhere in the world if they are cashed back to the concerned person through a bank cheque but the card is only used in Lebanon right now. Planet Boomerang is soon working on 3 different projects to start operating in other countries with no restrictions at all.
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