Corona and Tripadvisor Collaborate To Inspire Nature Travel

In an effort to encourage travel enthusiasts to explore the great outdoors, Corona, a global brand of AB InBev, has partnered with Tripadvisor to create a digital hub filled with curated content and itineraries that encourage trips into nature

The newly launched Corona Global Hub offers travel guides curated by Corona and first-hand traveler insights that focus on the best nature-centric locations for legal-age drinkers. The hub offers special discounts on nature-related travel bookings, curated travel packages, and access to the 2024 Corona Sunsets Festival World Tour. The 2023 tour catered to more than 50,000 attendees across five continents and combined music, culinary experiences, and art with the beauty of nature.

“Every time a lime drops into Corona, people feel transported to paradise, and through our partnership with Tripadvisor, we’re now able to actually help get them there,” said Clarissa Pantoja, Vice President of Corona Global. “With these hubs, we are excited to reach more people — from those who haven’t yet traveled into nature but want to give it a try — to those who are looking for a quick getaway from routine. We are inspiring them all to explore outdoor experiences that help them relax and unwind.”

Regional hubs, along with influencers and travel creators, are integral in inspiring regional travel by highlighting local hidden gems. Regional travel hubs will be launched throughout the year, first in Chile and expanding to South Africa, Colombia, Brazil, Canada, and elsewhere.

“Tripadvisor is home to a global travel community of hundreds of millions of people, sharing and seeking out inspiration and guidance for their next adventure,” said Christine Maguire, Global Vice President of Sales & Partnerships, Tripadvisor. “We want to help people become better travelers, and with around one in five Tripadvisor users prioritizing nature and the outdoors on their holiday, this partnership with Corona is an exciting opportunity to showcase a host of global destinations with first-hand traveler insight and experience to get people excited about where to explore next.”

Corona is kicking off the initiative with The Wonderful Letter campaign, inspired by traveler reviews that capture the awe of travel, encouraging people to interrupt their daily routines to explore the hub and book a trip to a nature-filled destination. 

Tripadvisor’s Best of the Best Destinations for 2024 revealed that Kathmandu, Nepal, was the number one nature destination, followed by Halong Bay, Vietnam, and Hurghada, Egypt, respectively.

Learn more about Tripadvisor’s Best of the Best global travel spots here: 

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