A new tool from the Cornell Center for Hospitality Research (CHR) at the Cornell School of Hotel Administration gives hotel operators specific strategies for explaining their sustainability efforts to customers, employees, investors, and other stakeholders. The CHR has also published two studies that analyze corporate strategies. One report applies McKinsey's 7-S framework to a craft brewing company, and the other focuses on the LEGO Group's customer engagement strategy.
Cornell Tool Shows How Hotels Can Communicate Their Green....