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Coors Light has unveiled a new campaign that speaks to a relatable millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with their “Made to Chill” campaign.
“Cold has always been part of our brand DNA,” says Ryan Reis, Vice President of Marketing, Coors Family of Brands. “And Coors Light....
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