SAN FRANCISCO & MINNEAPOLIS—Context Optional, an Efficient Frontier company that creates compelling     social media marketing solutions for brands, and 8thBridge,      the leader in creating social shopping experiences, today announced a     partnership that will deliver an integrated Facebook commerce     (f-commerce) solution for online merchants to reach customers, increase     customer lifetime value and drive revenue.

Under the agreement, Context Optional will become 8thBridge’s     Preferred Partner whose notable clients include Delta Airlines,      Paramount Pictures, 1-800 Flowers, 7 for all Mankind and Lands’ End.      Context Optional’s customers will now have direct access to 8thBridge’s     social shopping experience applications for their Facebook fan pages and     ecommerce sites as well as key metrics such as impressions, length of     engagement and shares to provide better insight into program spend for     social shopping.

“We’re pleased to partner with 8thBridge which has redefined     f-commerce for the industry,” said Kevin Barenblat, CEO of Context     Optional. “This will enable us to bring ecommerce directly into the     Facebook newsfeed and enhance the social shopping experience to     ultimately drive revenue for our clients.”

The combined Context Optional and 8thBridge solution allows     retailers to publish custom, curated shopping stores in stream to highly     targeted audiences across Facebook Pages and the Open Graph. This     creates a highly relevant and engaging social shopping experience for     consumers while providing retailers measurable brand lift and conversion     data. By bringing f-commerce opportunities directly into the newsfeed,      it increases engagement with the shopping app and encourages social     endorsements, which in turn impact search queries and ad click through     rates (CTRs) that increase consumer conversions.

“Social shopping is a growing space, and partnering with the leading     social media management solution, Content Optional, helps expand this     reach,” said Wade Gerten, CEO and Founder of 8thBridge. “As     innovators in our respective spaces, it makes sense to team up for the     mutual benefit of our clients.”

About Context Optional

Context Optional, an Efficient Frontier company, is the leading provider     of social marketing management solutions for global brands on social     networks, including Facebook and Twitter. Context Optional’s Social     Marketing Suite enables global enterprises to build, manage and measure     their brand presence, and engage their fans to increase mindshare, word     of mouth, customer loyalty and website traffic. Context Optional and its     parent company Efficient Frontier offer a complete solution for brands     to acquire, activate and drive value from fans on Facebook and Twitter.

Efficient Frontier is headquartered in Sunnyvale, California, with     offices in New York, Chicago, the United Kingdom, France, Germany,      and India, and technology licensing partnerships in Japan, Hong Kong and     Australia. Context Optional is headquartered in San Francisco. Efficient     Frontier is a privately held company with funding from Redpoint Ventures     and Cambrian Ventures. For more information on Efficient Frontier, visit and     for Context Optional visit

About 8thBridge

8thBridge is the leading social shopping platform reaching     over 80 million Facebook users. Over 50 leading brands in fashion,      retail, and entertainment have launched more than 30,000 social shopping     stores using 8thBridge technology and expert services.      Merchants partner with 8thBridge to create social shopping     experiences for their customers. Customers engage merchants on their own     terms in a shopping experience that is portable, personalized, and     participatory. History was made on July 8th, 2009 when Alvenda,      currently known as 8thBridge, brought online retail to     Facebook and again on August 12, 2010 for the travel industry.

The Ticket Counter by 8thBridge was named one of the Top Ten     Marketer Apps of 2010 by Advertising Age. 8thBridge, has been     featured in Advertising Age, Financial Times, The Wall Street Journal,      BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge     is funded by Split Rock Venture Partners and Trident Capital. For more     information on 8thBridge, visit


JSA Strategies for Context Optional
Jennifer Stephens     Acree, 310-780-3331
Erik     Eliason, 612-927-3412
Director of Marketing

Recent Content