Consumers love the convenience of the online shopping experience. But, that convenient and quick customer experience isn’t always the same in-store. New research from Accenture reveals that more U.S. shoppers are planning to make purchases from physical stores, which is the good news. The bad news? The survey shows that 40% of respondents ranked improving the in-store shopping experience first, compared to just 16% who said the same of online shopping. Accenture surveyed 750 adult consumers, and 21% of U.S. shoppers said they plan....

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