Customer engagement. Customer service. No matter the way you describe it, this facet of a consumer interaction with a brand must be stellar and memorable. Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 in June that customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day. “Consumers’ desire for seamless transactions is permeating every industry and there are some game-changers who are really upping the ante....

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