Mobile technology use among shoppers continues to rise among shoppers as retail habits change, according to Sue Yasav, Research Insights Leader, Synchrony Financial. Synchrony Financial’s 2015 Digital Study shows that retailers can differentiate themselves with integrated mobile strategies that, in turn, boost customer engagement and customer loyalty.
Yasav participated in a compelling interview with Loyalty360 to discuss this unique study and its ramifications.
How important is a comprehensive mobile strategy for retailers today to....