Establishing a Foothold in Fast-Emerging Markets a Top Priority for CPG Companies
NEW YORK and WASHINGTON, July 13—Consumer packaged goods (CPG) companies will need to employ different tactics than those used during the recession – divesting non-core brands, conserving cash, and cutting costs – to preserve shareholder value as the economy recovers. To grow revenues in this new climate, companies will have to focus on innovation to encourage household spending, especially for products in mature segments....