Consumer “New Frugality” May Be an Enduring Feature of Post-Recession Economy, Finds Booz & Company Survey

Recession-Driven Behaviors – Increased Saving, Deferred Consumption and Weakened Brand Loyalty – Unlikely to Change as General Economy Improves NEW YORK—-A “new frugality,” born of The Great Recession and evidenced by two     consecutive years of declining per capita consumption, is now becoming     entrenched consumer behavior that is reshaping consumption patterns in     ways that will persist even as the economy rebounds, according to a new     survey of 2....