Please enter your username or the email address associated with the account so we can help you reset your password.
As a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing expectations by powering VoC programs that facilitate valuable two-way dialogues. Furthermore, as many businesses have shifted to a remote-work format, at least for the time being, keeping companies and teams connected through VoE solutions is crucial, especially as many brands are quickly shifting and adapting to keep pace with the changing customer landscape.
As its clients continue to evolve during this time, Confirmit has made some changes of its own, including the hiring of Kyle Ferguson, as the company's new Chief Executive Officer.
Loyalty360 was recently able to speak to Kyle about his new role, opportunities he sees Confirmit and the industry, and what trends we may see in customer loyalty and customer experience because of COVID-19.
Can you give us an introduction to Confirmit – what you do and the industries you work with?
Confirmit has been around for a number of years, almost two decades, and you can almost say that we're a bit of a pioneer, certainly in the market research space. Quite simply, we develop SaaS-based solutions for market research, customer engagement, customer loyalty, what's commonly referred to a CX or voice of the customer solutions, as well as employee engagement or EX type of solutions, again, voice of the employee. There are a number of different acronyms that are being used in the industry, but at the end of the day, I think what we're trying to do is help our customers, customers retain, grow and, and support their customers and their life cycle with them.
Equally, when we engage with direct corporates, whether it's through our CX or EX solutions, we're trying to do the same thing. We pull a number of different data points that allow us to try and get on the front foot in terms of determining the sentiment, how customers are feeling, how employees are feeling and what that ultimately leads to in terms of brand experience, the customer experience, the product experience. I think that that is the most important thing in terms of what we are trying to achieve.
Thank you for signing up, please check your email for more information.