Investing in customer loyalty is a must-have, and effective loyalty programs have proven to be key differentiators for their respective brands.
A new infographic from Fieldboom cites 20 compelling reasons why companies should double down on their customer loyalty efforts:
1. 86 percent of consumers say loyalty is primarily driven by likability and 83 percent of consumers say trust
2. 77 percent of people are considered brand loyal. Of these, 37 percent make repeat purchases and are loyal
to a company and 40 percent make repeat....