Talk of personalized marketing has been a huge thing within the customer loyalty space over the last two or three years. Brands want to move away from traditional forms of advertisement like TV commercials, billboards, magazine spreads, etc., to more personalized forms, like the creation of digital experiences for just one specific customer. The key to such a proposition is data.   This is why a recent agreement between two companies, Alliance Data Systems and Publicis Group, is such a big deal. Alliance has agreed to sell its....

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