Please enter your username or the email address associated with the account so we can help you reset your password.
Talk of personalized marketing has been a huge thing within the customer loyalty space over the last two or three years. Brands want to move away from traditional forms of advertisement like TV commercials, billboards, magazine spreads, etc., to more personalized forms, like the creation of digital experiences for just one specific customer. The key to such a proposition is data.
This is why a recent agreement between two companies, Alliance Data Systems and Publicis Group, is such a big deal. Alliance has agreed to sell its....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.