Companies typically lack a strategy for integrated customer experience, according to findings in the Econsultancy/BuyDesire Mobile Marketing and Commerce Report, which is based on a survey of more than 500 companies and agencies.
The majority of companies (58%) are still in a position where they are just beginning to develop their strategies for improving the customer experience, a similar percentage to Econsultancy’s survey two years earlier.
“It is clear that commitment to delivering an integrated customer experience doesn....