Focus on customer experience processes is growing at a rapid pace, and companies see the trend continuing in coming years. This, according to a study from Marketo and The Economist Intelligence Unit that explores how companies view the growth of CX, as well as the ways in which they’re adapting to the shifting landscape.
According to the survey of almost 500 CMOs and senior marketing executives, 86% of companies will own end-to-end customer experience by 2020. The report, titled “The Path to 2020: Marketers Seize the....