Let’s address a serious problem that is occurring in our industry, even society as a whole: the loss of the “Wow” factor. The “Wow” factor is what makes an incentive or loyalty program unique, memorable and consistently successful. Unfortunately, in today’s society gifts are measured in currency equivalent, which is both easily determined on the internet and quickly minimized. We can call this the over-commoditization or commercializing of reward items available to us.
Most of have....