ATLANTA—Commerce in Motion, a multi-channel program designed and sponsored by RedPrairie to deliver content, commentary, and conversation to supply chain and retail executives, announced today the availability of the benchmark study, “The SoMoLo Imperative: Social, Mobile, Local Shopping Reaches the Tipping Point.”
The study, commissioned by Commerce in Motion, surveyed nearly 150 retail executives regarding the impact social, mobile and local (SoMoLo) consumer behavior is having on retail operations. The intent of the....