With research findings recently released by mobile marketing firm On Device revealing that WhatsApp has now overtaken Facebook as the leading mobile messaging service, it’s clear that the consumer appetite for OTT messaging services is showing no signs of slowing.
While the research found that 86% of respondents from the US Brazil, South Africa, Indonesia and China, use social messaging apps daily, findings also indicated that users are unlikely to stick to just one platform, instead combining messaging technologies to communication....