Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty proposition and supplement its existing Lufthansa Miles & More loyalty program with a new program focused on a different target group.
Enter Comarch.
Brussels Airlines selected Comarch Loyalty Management Travel Edition to power the launch of its second-tier frequent flier loyalty program. In October 2015, the national airline of Belgium launched a loyalty program known as LOOP, which co-exists alongside the Miles &....