The role of a chief marketing officer is seemingly ever-changing in the fast-paced, customer-focused loyalty industry. What’s more, the CMO is often required to wear several hats in a highly pressurized position. So what separates the good CMOs from the bad ones?
“You need a degree of humility to see where your relative strengths are and where outside resources can help you get the right answers,” says Graham Hales, Global CMO for Interbrand. Hales, who is based in London, was recently named Interbrand’s Global CMO....