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According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019 – down to an average of 41 months – two fewer months than the previous mark of 43 in 2018.
“Today, CMOs are facing new challenges to ensure all key stakeholders (customers, employees, and stockholders) are happy and satisfied,” Bindu Gupta, Loyalty & Marketing Strategist at Comarch, said. “One of the biggest challenges is to re-imagine their marketing strategy....
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