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A clear trend toward value highlights the Top 10 (non-grocery) customer loyalty retailers, according to inMarket’s Spring 2017 Loyalty Report.
“There appears to be a clear trend toward value in the Top 10,” Dave Heinzinger, vice president, communications, inMarket, explained to Loyalty360. “Walmart is leading the pack, but the dollar chains are also experiencing above average loyalty right now. We recently did a study on millennial shopping habits and it turns out that they’re a very frugal generation. Now that millennials make up the prime spending 18-35 demographic, perhaps that’s driving discount store loyalty?”
Top 10 Retailers Based on Customer Loyalty:
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