The convenience offered by the digital revolution was unheard of just a decade ago. Even in the late 2000s, consumers didn’t have access to as much information as they do now, and they certainly couldn’t scan through it as quickly. This shift in the scale and speed of information communication has given consumers nearly unlimited options for all their needs. Because of this, customer loyalty is much harder to come by. Brands need to make sure they continually optimize their programs, offer one-to-one marketing, and even consider....