According to Clarus Commerce’s new study, “The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?”, research shows that two-thirds of consumers say their loyalty is more difficult to maintain than ever before. This statistic may come as a surprise to some, but today’s reality is that not only do consumers have more choices which makes loyalty to a single brand difficult to maintain, but these different options for consumers have become more convenient, easier to access, and faster to have in hand than....