Understanding what consumers will and won’t do is pretty important for brands trying to increase loyalty. They’ve got to know if the strategies they’re considering will have a good chance of success. That’s one of the biggest reasons consumer research studies get started in the first place. Brands want to figure out if customers will respond to a given market strategy.
Recently, Loyalty360 spoke with Tom Caporaso, CEO of Clarus Commerce, to discuss the tech provider’s newly published study on premium....