Chuck E. Cheese’s Magnifies Customer Experience with First-Ever Loyalty Program

With an eye toward enhanced customer experience, officials at Chuck E. Cheese’s recently launched the company’s first-ever loyalty program called The More Cheese Rewards.
The program offers members exclusive rewards that are redeemable on food, drinks, games, prizes, and more. What’s more, guests can benefit from instant pizza rewards when they sign up, including a free, one-topping personal pizza on their next visit. More Cheese members receive a $10 reward when they visit three times within a 12-month period, spending a minimum of $20 per visit. The program also provides special birthday rewards, including 20 minutes of unlimited games during member child’s birthday week and referral incentives for members who encourage others to sign up. For half birthdays and for every referred guest up to 20 each year, members receive 100 free tickets to use during their next visit.
“We are a company originally rooted in games and technology, and we are constantly looking at new ways to improve our guest experience using technology, as seen through our recent conversion to Chuck E.’s Play Pass, our fun kids game apps, and now our new loyalty mobile app,” Kristen Didier, Senior Director of Consumer Activation for CEC Entertainment, explained to Loyalty360. “Our target audience of parents are always on the go, so introducing our loyalty program with a new mobile app is a great way to help moms and dads access their rewards and status at any time.”
Didier said that company officials hope guests feel incentivized to visit more frequently and take advantage of the new rewards available.
“We have been a birthday destination and source of family fun for more than 40 years,” Didier said, “but we want guests to know that there are ongoing weekday deals, specials, and promotions that can be taken advantage of every week or month to have fun as a family any time and make each visit special.”
The Chuck E. Cheese’s experience is “so multi-faceted,” Didier added, “which gives us so much to offer our guests through the new program—including food, tickets, cash rewards to use on anything in the restaurants and unlimited games during member children’s birthday week. The more you visit, the more rewards you earn.”
Didier believes that the new loyalty program can engender emotional loyalty.
“Chuck E. Cheese’s is an iconic brand with many loyal fans, families, and Chuck E-Club members,” she explained. “We want to show our appreciation by offering them more of what they love. Through the program, we will also collect information about the food and game packages that they prefer, so that we can better personalize our communications and deliver the deals and offers that are suited to their unique family. More Cheese Rewards is our company’s first official loyalty program and branded app, which is exciting. But, the launch is just the beginning. The new app will give guests a new way to interact with our brand, receive unprecedented rewards, and opens up endless ways to elevate the Chuck E. Cheese’s experience in the future.”

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