A new breed of rewards- tracking web sites aimed at easing consumer frustration with loyalty programs are a step in the right direction, but not a long-term fix, according to a new study by SWIFT EXCHANGE and COLLOQUY. The study, which looks at the latest wave of websites promising simpler ways to manage multiple loyalty memberships, sees these companies as forerunners to fully collaborative loyalty solutions that will allow consumers to consolidate retail, travel and credit card rewards to maximize redemption and streamline utilization.
....