It may baseball season, but in the customer loyalty game, Choice Hotels International is the one playing hardball. The hotel giant launched a new effort for its Choice Privileges rewards members this week, offering them what equates to a 2-for-1 free room package—two separate stays before May 25 earns enough points to earn a free night at a future date.
The promotion—known as Book. Stay. Repeat.—comes at a slower period for hotels, just before the chaos of the summer travel season kicks in.
There’s....