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Chili’s Grill & Bar, the flagship brand of Brinker International, Inc., didn’t perform up to expectations during its fiscal third quarter and CEO Wyman Roberts wants to invest more in the brand in several key areas, notably its loyalty program.
“We’re dramatically expanding our direct marketing capabilities and reach as we integrate our loyalty program with the Plenti coalition, which reaches tens of millions of consumers nationwide,” Roberts explained during the April 19 third quarter earnings call....
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