Wyman T. Roberts, CEO of Brinker International, which owns Chili's and Maggiano’s Little Italy restaurant chains, knows that Chili’s must be more aggressive in a very competitive marketplace to spark heightened customer engagement and, ultimately, increased brand loyalty.
As a past Platinum Award winner in the Best Technology & Trends in Customer Experience category at the Loyalty360 CX Awards, Chili’s knows what to do to ramp up the customer experience.
During Brinker’ recent fourth-quarter earnings....