Chili’s® Grill & Bar is always trying to improve its customer experience any way it can and its successful loyalty program, My Chili’s Rewards, is a great place to start.
Combining the program with Plenti, the first U.S.-based coalition loyalty program that launched 18 months ago and has gained considerable momentum during that time period, was another positive move for Chili’s.
Wade Allen, vice president of digital innovation and customer engagement for Chili’s, talked to Loyalty360 about why the....